About Me
I’m Melissa — a writer and creative strategist who’s obsessed with how ideas become stories, and how stories become connection.
My work blends editorial thinking with visual sensibility, translating complex concepts into clear, engaging communication.
I’m the kind of writer who notices the small things—how a phrase lands, how a story breathes, how a visual and a line of copy meet in the middle. Whether I’m writing long-form articles, shaping a brand campaign, or building a narrative for video, I’m looking for coherence and meaning: the thread that makes people feel something, even for a moment.
I’m drawn to the mechanics of meaning: how tone shapes trust, how structure carries emotion, and how a story shifts as it moves across platforms. I pay attention to those nuances because they’re what help a message feel true, whether someone encounters it in a newsletter, a video, or a two-line caption.
I’m energized by projects that invite empathy and connection, where words aren’t just informative, but evocative. Whether I’m developing a tone system, defining a narrative arc, or refining the details that make a message sing, I care about communication that feels alive, intentional, and lasting.
Over the years, I’ve collaborated with purpose-driven teams in education, lifestyle, and culture, helping them express who they are and what they stand for with clarity and warmth. I’m moved by campaigns that create small emotional shifts, moments of recognition, stories that stay with you long after you scroll past them. Those are the kinds of projects I return to again and again.
What keeps me in this work is the belief that a well-told story can shift how someone thinks about a brand, a moment, or even themselves. I care about honesty, clarity, and craft, qualities that help brands show up in a way that feels real, not performative.
My work helps brands communicate with more clarity, consistency, and humanity so their audiences know not just what they offer, but why it matters.
Skills & Process
Voice Development
Designing and refining brand voices that adapt across audiences — from B2C storytelling to B2B thought leadership — to give your brand a cohesive, trustworthy presence that engages the right people at the right moment.
Editorial Strategy
Translating ideas into narrative systems built for multi-platform brands. I focus on rhythm, tone, and structure to ensure your message stays consistent, engaging, and unmistakably yours.
Story & Structure
Every project begins with meaning: what we want people to feel, understand, or do. I shape stories that balance creativity with intention, giving your brand narratives depth, clarity, and a sense of purpose that audiences can immediately connect with.
Video Direction & Production
Developing video concepts from idea to storyboard to final edit. I bring a writer’s eye to pacing, tone, and emotion, crafting visuals and narratives that feel coherent and alive across formats—so your story lands with clarity and impact.
Creative Collaboration
Working closely with teams across writing, design, and strategy to bring coherence to voice and visual expression. My process is grounded in curiosity, conversation, and shared ownership of the story.